Media & Crisis Communication

Crisis Communication

“It’s not a matter of if a crisis will happen, it is a matter of when.” — Fortune 500 Client

“Tell your side of the story before someone tells it for you. Make no mistake, the story won’t go away.” — Jude Jernudd, Founder, Jernudd+

Is your company prepared to explain the story with clarity, conviction, confidence, and competence in the event of a critical crisis? If your company is like most companies, you think a crisis or exposé will never happen. Until…it does.

Scrambling to talk to the media in the heat of a tragic situation will not produce positive results.

Experience Produces Results

The Jernudd+ Media Method is based on founder Judy Jernudd’s television news career. Fortune 500 companies and corporations benefit from hands-on, real-life media coaching.

The Jernudd+ Media Coaching Program will show you how to:

The Jernudd+ Media Method is based on founder Judy Jernudd’s television news career. Fortune 500 companies and corporations benefit from hands-on, real-life media coaching.

The Jernudd+ Media Coaching Program will show you how to:

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Develop your Crisis Plan in Advance

Stage Your News Conference for Positioning

Prepare your Spokesperson, CEO, and Experts to Talk with Talking Points

Manage your messaging

Convey Concern with Compassion

Answer Tough Questions with Conviction

Take Control of the Situation

Confidential Coaching for High-Stakes Communication

Crisis Media Coaching Programs are designed for one-on-one exclusivity or small groups of key people selected to talk with the media.

Real-life “before and after” potential crisis scenarios are videotaped with feedback and professional coaching. The goal is to work with your team to feel confident and in control of crisis situations when talking with the media, your shareholders, employees, vendors, and the court of public opinion.

Crises appear in all forms, from product recall to chemical spills and explosions, to natural disasters, hostage situations, or workplace violence.

The Jernudd+ Company values and respects client confidentiality with sensitive company content.

Media Coaching

Deliver Powerful TV, Radio, Print, Podcasts, & Social Interviews

Are you taking advantage of Media opportunities to build your brand, spread your news, and tell your story? Discover how to deliver interviews that position you and your company to become industry experts.

Questions for you:

  • Are you, your CEO, or spokesperson prepared to step in front of a gaggle of reporters, television cameras, and microphones to deliver your story with confidence, clarity, and competence?
  • Do you want to improve your brand awareness and image?
  • Are you prepared for product and service announcements?
  • Is your crisis communication plan in place to tell your side of the story and the facts?

The Jernudd+ Media Coaching will prepare you to answer, “Yes!” to these questions and more. Jernudd+ processes are experiential and interactive with seasoned media pros to help you excel in your television, radio, print, podcast, and social media interviews. Learn how to position your expertise, present your brand image, and tell your story. Hands-on, real-life on-camera exercises help you prepare for your interviews.

Media Coaching to Position Your Expertise, Build Your Brand, and Tell Your Story

The difference in Jernudd+ Media Coaching is Judy Jernudd’s proven processes. These processes are based on her career in television as a newscaster and TV talk show personality. She didn’t read a book about how to be a media coach; she wrote the reference book, ABCs to Successful TV, Radio, Print, and Internet Interviews. Judy is frequently interviewed in the media as an expert in communication and influence.

Corporations, government agencies, businesses, and organizations benefit from her expertise, processes, and methods

You will learn how to:

Demystify the media

Understand the interviewing process

Analyze the news value of your story

Present your message effectively and stay on message

Learn how to handle the unexpected, tough questions

The Jernudd+ Media Premier Coaching Programs are specifically designed for C-Suite executives, industry experts, spokespersons, and individuals with immediate or pending interviews. Jernudd+ can work in coordination with your corporate public relations team.